Today was the day that O2 failed and half the world ceased to function as a result. This reminded me of an advert from way back in 2009. If you have not seen it please click here to watch as I do believe it was one of the best adverts made, but I could be biased considering the theme.

I work in the customer service industry and did actually sympathise with O2 today. It bares a resemblance to occasions where we have had to stop trading due to technical difficulties, and trust me you feel just as crappy about it when it is your business causing the drama as you do being the customer who is affected by it!

Looking at O2’s social media right now I would most definitely not like to be in their complaints resolution department at this present moment in time. It does make me sad how people seem to so easily forget that the person on the other end of the screen/phone/counter is a human being and subject them to so much abuse. This happens every day, not just on days like today when the countries biggest mobile phone network fails. The shop workers that you abuse daily on your way to work could already be having a tough enough day without having to deal with your disrespect. It takes very little to be kind.

However back to O2, I did feel very lost without my phone today, I actually had to do work using pen and paper which I have not done for a long time!

Lots of grumbly people, but if O2 hadn’t had their issues today I never would have remembered about their 2009 hook a duck advert campaign and therefore would not have had them as Duck of the Day. Every cloud and silver linings.